Fresh to Families Program

Support local families with the dignity to buy nutrition dense food at the farmers markets, with 100% of dollar value coming back to BC farmers with Fresh to Families Program.

Donations over $20 are eligible for a charitable tax receipt via Vancity Foundation

About Fresh to Families Program

The Fresh to Families Program is Vancouver Farmers Markets’ own expansion project of the Farmers Market Nutrition Coupon Program, a province-wide healthy eating initiative led by the BC Association of Farmers Markets (BCAFM) and the BC Ministry of Health. While the program provides access to fresh, locally grown food that may otherwise be inaccessible, while also giving participants the dignity to choose the foods that work best for them, every dollar redeemed goes straight to BC farmers and producer vendors. At VFM, we believe that fresh, locally-grown food should be available to everyone regardless of income. Our Fresh to Families Program is one of the ways we work to make that goal a reality.

Click here to know more about the FMNCP and our community partners administering coupon distribution.

2025 Giving Tuesday Campaign

Our Goal

We’re aiming to raise $13,500 to fund 2026 season coupons for 30 local families.

How can you help?

This year, we’re taking a peer-to-peer fundraising approach to Giving Tuesday — and we’re inviting you to join us, as who you wish to be – a supporter spreading the message, a donor donating dollars , or a fundraiser helping us raise funds.

You can:

Start your own fundraising page on our Zeffy campaign and rally your friends, family, or coworkers
Donate directly to support families and farmers
Spread the word on social media to help us reach our $13,500 goal

Every bit counts — whether you raise $30 or $300, you’re helping families access fresh local food and supporting the farmers who grow it.

Here’s what your collective support can do:

$30 → Brings one family to the market once
$120 → Supports one family for a month
$450 → Supports one family for a full market season
$900 → Supports two families for a season

All donations over $20 receive a charitable tax receipt through Vancity Foundation.

How we’ll celebrate your support

We’re grateful for every single contribution, and we love to share the impact of your generosity:

Donate or Fundraise for 5 families ($2,250): Recognition on our website, social media, and in our annual report
Donate or Fundraise for 10 families ($4,500): Recognition + a custom content feature spotlighting your brand’s community impact

This Giving Tuesday, let’s show what community-powered food security looks like.

Join the movement on Zeffy

Click here → https://www.zeffy.com/en-CA/peer-to-peer/giving-tuesday-255

Impact Report 2024

Fresh to Families coupons always have Double the Impact! Each $3 coupon feeds families with fresh, local food while also benefiting local farmers, who receive the full value of each coupon.

In 2025, with your support, 200 families will have access to fresh & nutrition dense food at farmers markets and the entire coupon redemption value of $86,400 with circulate back to local farmers.

Download a copy of our 2024 Impact Report and share it to spread the word about this program.

Our Vendors Love Fresh to Families!

Watch these videos by some of our lovely vendor folks! Fresh to Families is a highly impactful program that brings about real difference in lives of people and helps their business grow.

Community needs it!

Listen to these videos for feedback from our community partners who speak about the impact of this program:

We are grateful for the support of our 2025 Donors

A Feast in the Flower Field – Long Table Dinner organized by:

We are grateful for the support of our 2024 Donors

This Program can not exist without the support of our generous Donors

There are so many of you who care deeply about feeding those in need and supporting local farms. Some of you we know by name and face, while many others contribute anonymously, supporting us whenever you can. We have no adequate words to express our gratitude—only a deep and profound feeling of thanks. THANK YOU for everything you do.

And last but not the least, we are grateful to create vibrant and welcoming markets that build community, feed people, and support small farms and producers, on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and səl̓ilwətaɁɬ / sel̓íl̓witulh (Tsleil-Waututh) Nations.