Fresh to Families Program

Support local families with the dignity to buy nutrition dense food at the farmers markets, with 100% of dollar value coming back to BC farmers with Fresh to Families Program.

Donate here for a more Sustainable Food System

Donations over $20 are eligible for a charitable tax receipt via Vancity Foundation

With different Donation Tiers, supporting families is Simple and Impactful

Choose the donation tier based on what you can give or support by about this program with your network:

$30 helps bring a family to the market once.
$120 supports a family for an entire month.
$600 brings a family to the market for the whole season.
$1,200 gives two families the gift of fresh food for an entire season.

Your donation will:

Bring fresh food to families in need: Support families with limited access to nutritious, locally sourced produce.
Drive economic circularity: Help keep every dollar local, directly benefiting BC farmers.

About Fresh to Families Program

The Fresh to Families Program is Vancouver Farmers Markets’ own expansion project of the Farmers Market Nutrition Coupon Program, a province-wide healthy eating initiative led by the BC Association of Farmers Markets (BCAFM) and the BC Ministry of Health. While the program provides access to fresh, locally grown food that may otherwise be inaccessible, while also giving participants the dignity to choose the foods that work best for them, every dollar redeemed goes straight to BC farmers and producer vendors. At VFM, we believe that fresh, locally-grown food should be available to everyone regardless of income. Our Fresh to Families Program is one of the ways we work to make that goal a reality.

Click here to know more about the FMNCP and our community partners administering coupon distribution.

Impact Report 2023

Fresh to Families coupons always have Double the Impact! Each $3 coupon feeds families with fresh, local food while also benefiting local farmers, who receive the full value of each coupon.

Here’s our 2024 Impact Report:

Download a copy of our 2024 Impact Report and share it to spread the word about this program.

Become a Corporate Sponsor

Join Us in Making Food Accessible – With each tier, sponsoring families is simple and impactful – Sponsor Five Families with $3,000 Donation

Sponsorship Tiers and Deliverables

Sponsor 1 Family for $600 and 2 for $1,200

Become a valued donation partner to get tax benefits as well as mentions of gratitude on our website (Fresh to Families Page) – with $600 and additionally social media, with $1,200.

Sponsor 5 Families for $3,000

Become a valued donation partner to get tax benefits as well as mentions of gratitude on our website (Fresh to Families Page), social media, and in our annual report

Your sponsorship will:

Bring fresh food to families in need: Support families with limited access to nutritious, locally sourced produce.
Drive economic circularity: Help keep every dollar local, directly benefiting BC farmers.
Boost your community impact: Showcase your brand’s commitment to local food access, sustainability, and community well-being.

We can also customize sponsorship packages that spotlight your brand’s values, providing recognition at our markets, on our digital platforms, and in campaign materials. Your contribution makes a tangible difference for families and farmers across Vancouver. Reach out to us with your requirements.

Donate here for a more Sustainable Food System

Donations over $20 are eligible for a charitable tax receipt via Vancity Foundation

Our Vendors Love Fresh to Families!

Watch these videos by some of our lovely vendor folks! Fresh to Families is a highly impactful program that brings about real difference in lives of people and helps their business grow.

Community needs it!

Listen to these videos for feedback from our community partners who speak about the impact of this program:

We are grateful for the support of our Sponsors

This Program can not exist without the support of our generous Donors

There are so many of you who care deeply about feeding those in need and supporting local farms. Some of you we know by name and face, while many others contribute anonymously, supporting us whenever you can. We have no adequate words to express our gratitude—only a deep and profound feeling of thanks. THANK YOU for everything you do.

And last but not the least, we are grateful to create vibrant and welcoming markets that build community, feed people, and support small farms and producers, on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and səl̓ilwətaɁɬ / sel̓íl̓witulh (Tsleil-Waututh) Nations.