It’s Giving Tuesday time and we are fundraising for Fresh to Families, again!
This Giving Tuesday, Vancouver Farmers Markets is reaching out to its community, once again, to come together in support of Fresh to Families — a program that brings dignity and access to local food for families in need while keeping the funds local with BC farms and businesses, via the nutrition coupons.
For families, these coupons mean access to fresh, culturally appropriate, nutritious food. For farmers, this is a reliable income stream and more resilient local food system.
It’s a simple, yet incredible program — and one that works for the community!
How does the program work?
Through the fundraising of Fresh to Families Program, families receive Farmers Market Nutrition Coupons and these coupons can be spent only at the BC farmers markets with farm vendors and local producers.
Families shop with dignity — choosing the foods that nourish them most, from fresh vegetables and fruits to eggs, honey, meat, dairy, and herbs. And every dollar redeemed goes right back to local farmers and small food producers.
Why is the program important?
As food prices and living costs continue to rise, many families are struggling to access fresh, healthy food. At the same time, small-scale farmers face growing uncertainty as costs increase across the supply chain.
Fresh to Families bridges that gap — It’s an equity-centred solution that provides families with real food while giving farmers a steady, fair income — keeping our food system strong and our community connected.
Our Goal
We’re aiming to raise $13,500 to fund 2026 season coupons for 30 local families.
How can you help?
This year, we’re taking a peer-to-peer fundraising approach to Giving Tuesday — and we’re inviting you to join us, as who you wish to be – a supporter spreading the message, a donor donating dollars , or a fundraiser helping us raise funds.
You can:
- Start your own fundraising page on our Zeffy campaign and rally your friends, family, or coworkers
- Donate directly to support families and farmers
- Spread the word on social media to help us reach our $13,500 goal
Every bit counts — whether you raise $30 or $300, you’re helping families access fresh local food and supporting the farmers who grow it.
Here’s what your collective support can do:
- $30 → Brings one family to the market once
- $120 → Supports one family for a month
- $450 → Supports one family for a full market season
- $900 → Supports two families for a season
All donations over $20 receive a charitable tax receipt through Vancity Foundation.
How we’ll celebrate your support
We’re grateful for every single contribution, and we love to share the impact of your generosity:
- Donate or Fundraise for 5 families ($2,250): Recognition on our website, social media, and in our annual report
- Donate or Fundraise for 10 families ($4,500): Recognition + a custom content feature spotlighting your brand’s community impact
This Giving Tuesday, let’s show what community-powered food security looks like.
Join the movement on Zeffy
Click here → https://www.zeffy.com/en-CA/peer-to-peer/giving-tuesday-255
